photograph of a woman on her phone and drinking coffee from home

Your care team. Anytime. Anywhere.

Blue Cross Blue Shield of Massachusetts is collaborating with Firefly Health, an independent healthcare company, to offer you virtual primary care services. Medical issues, emotional well-being, healthy habits — Firefly is here for all of it.

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Primary Care

Care team

FAQs

Reviews

Looking for care? Here’s what you need to know.

Firefly Health is a primary care provider (PCP). We provide a wide range of virtual services similar to what you would receive from traditional in-person primary care offices. Signing up for Firefly means you are selecting us as your new PCP. New members must complete the signup process and complete and initial video visit before all services are available.

Expect more from primary care

When you sign up with us, your Firefly care team becomes your new primary care provider (PCP). Our virtual model allows for most interactions to take place right on your phone. And that has a lot of advantages.

Specialists made easy

Need a new specialist? We take care of referrals, coordinate all your care and follow-up afterwards to discuss specialist’s recommendations.

Ridiculous convenience

We come to you through video calls and chat. No traffic, no waiting rooms. Just 24/7 access to your care team, wherever you are.

photo of a middle-aged woman on her phone at home smiling

Complete support

You’re not on your own anymore. Prescriptions, labs, imaging? We guide you to the care you need and solve any issues along the way.

Care that’s always on

From joint pain to high blood pressure, anxiety to healthy eating, your care team is here for you during visits — and between them too.

mockup of the firefly app, featuring an example text chat

Expect more from primary care

Need a new specialist? We take care of referrals, coordinate all your care and follow-up afterwards to discuss specialist’s recommendations.

Wondering about the cost?

A team approach to better health

Your health happens between doctor visits, not at them. More than just annual wellness visits, your Firefly care team delivers ongoing support. And of course, all Firefly providers are fully licensed. You choose your care team when you sign up.

Primary care doctor

Every team needs a steady hand to show the way. Your Firefly doctor coordinates and personalizes your care to meet your specific needs.

Nurse practitioner (NP)

Your NP will be the first to hop on a video call or answer your chats, so you’ll feel known and supported no matter what comes up.

Health Guide

From healthier eating to lowering stress, your health guide is here for you. With practical tips and positive support, you’ll feel empowered to be your healthiest you.

Behavioral Health Specialist

Your licensed behavioral health specialist will assess your concerns, create a plan, and check your progress along the way.

How to get started with Firefly

1. Sign up online and get our app

Start signup on the web, finish in the Firefly Health app.

2. Select your care team

Browse our teams and find one that's right for you.

3. Book your first video visit

Get your first appointment on your calendar!

Frequently asked questions

What are my costs to use Firefly through Blue Cross Blue Shield of Massachusetts?

Can I still see my current primary care provider (PCP)?

Is virtual care as good as in-person care?

It’s not about one versus the other. Sometimes, you absolutely need hands-on care. But very often, you don’t. Going virtual means you avoid a lot of hassle. Like waiting weeks for an appointment, juggling time off from work, or a million other things that get in the way of seeing your doctor.

In-person care that you can’t actually get, well, that isn’t care at all. Virtual care offers you a team wherever and whenever you need it. Firefly takes the best ideas from the in-person way of doing things and builds on them to give you more complete healthcare that fits your life.

What health issues can Firefly treat virtually?

Firefly can handle most primary care needs virtually, including:

Chronic conditions: They have advanced approaches to managing your chronic conditions such as asthma, diabetes or high blood pressure.
Acute concerns: They’re great for common ailments like back pain, stomach flu, headaches, sinus infections, and more.
Health coaching: They’ll help you be your best self by supporting long-term health goals such as managing your weight, quitting smoking, or sleeping better.
Women’s health: From birth control counseling to menstrual cycle concerns, they proactively manage women's health needs.
Behavioral health: As a Firefly member, you’ll have the option to work with a licensed behavioral health specialist to assess concerns such as depression or anxiety, provide support, and monitor your progress along the way.

Can my children use Firefly as their PCP?

What should I do in an emergency?

Stories from Firefly members

More reviews

“It's hard to be sick and have to go see a doctor in person. I love getting a response back in that moment I'm not feeling well. I’ve really appreciated the real-time communication with Firefly.”

Meshia, 41

Firefly Member

“My old doctor said, ‘Yeah, we can totally see you…in two and a half months.’ I thought, ‘So what do I do until then?’ I looked around and found Firefly. They saw me the same day with a virtual appointment.”

Hanlon, 34

Firefly Member

“Firefly's on the tech frontier without losing the human factor. There's an actual person on the other end. I don't have to hop in the car, go down there and have somebody hit my knee with a hammer.”

Paul, 42

Firefly Member

“For someone with anxiety, it can be hard to reach out and get care for myself. It's easy to send a message about what’s going on and get a quick response back from my Firefly team.”

Sarah, 26

Firefly Member

“30 minutes after I got to the ER on a Saturday night, I get a message from Dr. Greenberg saying, 'What's going on?' My mind was blown. I started crying like, 'Oh my God, I have a doctor!’”

Audrey, 22

Firefly Member

More reviews