Webinars
Webinar Recap
Why 2026 is the year of clinically-integrated health plan
Published January 14, 2026
Webinars
Webinar Recap
Published January 14, 2026

"I think 2026 is going to be an exciting year because change is going to have to happen. You can’t mitigate the 9.5% trend or higher that our clients are seeing without these bigger levers."
— Patti Wahl, AON
Employers have been told for years that healthcare costs only go in one direction: up.
In any other sector, a 10% annual increase in a top-two budget line would trigger a board-level emergency. In benefits, we’ve been told to accept it as "just another Tuesday."
In a recent fireside chat between our CCO, Bryan Preston, and Aon’s Patti Wahl, the conversation moved centered around the following takeaway: To survive this cycle, employers must stop tweaking premiums and start embracing Clinical Integration.
Study after study shows that for every dollar invested in primary care, it has a $13 ROI. The primary care physician really acts as the quarterback and navigator of care.
The secret to bending the cost curve isn’t playing defense during renewal season; it’s proactively changing how care is actually delivered. We believe the "easy button" of traditional carriers has hit a wall because it lacks the levers to manage actual health outcomes.
Our model at Firefly Health shifts the focus back to the "quarterback" of the system: Advanced Primary Care. We aren't just a payer; we are the provider. By being both, we remove the silos that force members to "Choose Their Own Adventure" through a maze of expensive, uncoordinated specialists.
A 9.5% trend makes the "do-nothing" strategy a mathematical impossibility for an organization's bottom line. Surviving the 2026–2027 cycle will require moving beyond legacy payer models toward partners that coordinate health outcomes as a core fiduciary responsibility. By prioritizing clinical integration over silos, employers can finally move from the backseat of healthcare spend into the driver’s seat.

*This webinar is ideal for HR professionals, benefits managers, benefits consultants and brokers and anyone interested in transforming employee health benefits programs. Join us for an in-depth discussion of how to create a benefits plan that truly works for both employees and employers.