Company announcements

Firefly Health Launches Advisory Council to Support Business Growth and Product Expansion

Published April 11, 2023

Firefly advisory staff

The healthcare and benefits experts on the council provide strategic market and audience insights as Firefly expands to serve new partners.

Watertown, MA April 11, 2023 — Today, Firefly Health announces the launch of its Advisory Council – a cross cutting group of professionals made up of health benefit experts, brokers and consultants, benefit buyers, independent advisors and key thought leaders in the healthcare industry. The council will provide Firefly Health with outside perspectives and guidance around the company’s benefit, product and growth strategy. The group’s guidance will support targeted growth in specific markets, proposal development, and aid with facilitating discussions with prospective shareholders – all in line with Firefly’s mission to transform the healthcare industry and prioritize patient care and needs.

“Our powerhouse Advisory Council brings decades of expertise in tackling some of employers’ biggest pain points around employee care and cost. Their experience and expansive professional networks bring valuable perspective to the next phase of Firefly,” said Firefly CEO, Fay Rotenberg. “I look forward to working with all of them to deliver exceptional, personalized care that delivers industry-leading health outcomes for more patients while rebuilding trust in our health system.”

Firefly welcomed former Lt. Governor of the Commonwealth of Massachusetts, Karyn Polito, to the Council earlier this year. Polito brings decades of government service and healthcare expertise to Firefly Health.

Members of the Advisory Council include:

  • Brian Marcotte, former President and CEO, Business Group on Health; Firefly Health Advisory Council Chairman
  • Ron Fontanetta, former North America Health and Benefits Practice Leader of Strategic Growth, Willis Tower Watson
  • Matt Manders, former President of Strategy, Solutions, and U.S. Markets, Cigna Corporation
  • Manny Menendez, Principal, MJ Advisor Group
  • Marcus Osborne, CEO, RightMove Health; former Senior Vice President, Walmart Health
  • Erik Sossa, former Vice President of Global Benefits and Wellness, PepsiCo
  • Karyn Polito, former Lt. Governor of Massachusetts

“I am thrilled to support a company addressing some of our country’s deepest pain points in healthcare,” said Brian Marcotte, Firefly Health Advisory Council Chairman. “Employers need innovative partners who create more accessible, cost-efficient, holistic healthcare. Firefly is on the cutting edge of that need with affordable, virtual-first care that fosters a real patient-provider relationship for the long-term care journey.”

The formation of the Firefly Advisory Council follows the launch of Firefly Health’s virtual-first health plan. The plan, with its national coverage network, offers self-insured employers a solution to the overwhelming costs they face with traditional health plans, so they can finally align exceptional care for employees with cost management, regardless of employee location or care needs.

Firefly Health’s virtual-first primary care model was founded to drive value in two key areas where in-person care consistently falls short: access and engagement. Firefly uses a combination of video visits and rapid-response in-app messaging to increase patient access to their care team. As a result, patients develop a deeper, more consistent relationship than the traditional model where they only see a clinician 1-2 times a year.

About Firefly Health

Firefly Health delivers a refreshingly personal and convenient healthcare experience. Firefly offers a health plan for self-funded employers that integrates care, coverage, and navigation, and a virtual advanced primary care service for care anytime, anywhere. By engaging members early and often, Firefly develops trust and rapport so members always know where to turn. And it works.

Firefly routinely earns high satisfaction ratings from members, with a 70+ Net Promoter Score (NPS). Member health outcomes for conditions like hypertension, diabetes, anxiety, and depression are 50-80% higher than industry benchmarks. It’s all proof that meaningful engagement builds trust. And trust leads to real results. Learn more at

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